Heritage Standard

Heritage Standard

How dressing badly became a personality

Why modern men can’t dress, and what it reveals about their convictions

Robbert Leusink's avatar
Robbert Leusink
Oct 04, 2025
∙ Paid

Once every few years this Cary Grant meme (below) with a gay fashion lore next to it pops up again. Every time I see it, I have to temper my rage. Especially knowing how the guy who posted it dresses in real life. Hoodie, jeans, scuffed sneakers. And when they wear something formal for once, it’s some feminised suit on their brother’s wedding day.

fashion-men-now-then-wrong (1).jpg

I’ve worked in luxury fashion for over five years and specialised in men’s tailoring and shoemaking at companies like Burberry, Zegna and Edward Green. That’s why one side I care so much about it, but also why I hate most fashion influencers with passion.

But sometimes they write something that’s true, like Jake Woolf did this week:

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