Heritage Standard

Heritage Standard

The Commodification of Mysticism

How wellness culture deepens your burnout instead of curing it

Robbert Leusink's avatar
Robbert Leusink
Aug 24, 2025
∙ Paid

I hate modern wellness. Not because it’s modern, or because of its Eastern influences per se. It’s because people are getting sicker, instead of healthier. Yes, people nowadays become older than ever, but deteriorate much earlier and faster.

People are balding and developing wrinkles in their twenties, have a hernia by 40, and Alzheimer’s in their mid-70s. Burnouts are on the rise, and we have a meaning crisis. There’s so much opportunity in this world that people get paralysed.

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We’re more conscious of self-care, wellness, and fitness apps than ever. Yet the only thing we end up accomplishing is expanding our lifespan, not improving our health or quality of life.

Fr. Sebastian Kneipp & Halbert L. Dunn

Wellness: ’well’ and its suffix ‘-ness’, was first recorded in the mid-17th century. The plain meaning is: a state of being healthy; an absence of illne…

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