You're being fooled (here's how to stop it)
7 days to train your eye. Everything else follows from that.
You know something’s wrong with modern design.
You sense that older things had something we’ve lost.
But you can’t articulate what that ‘something’ is.
So you default to luxury brands, artist names: whatever’s trending.
You’re outsourcing your judgment to people who are just as blind as you are.
That ‘minimalist’ brand you follow is just borrowed aesthetic with no principles.
That heritage product you bought is commercialised nostalgia with none of the craft.
That revival building everyone calls beautiful is pastiche of forms without understanding the original.
Most people move through culture like tourists in a museum. They’re looking without seeing, liking without understanding, and buying without judging.
The Taste Sprint teaches you to see…
It’s not just art theory or design history. It contains 7 days of exercises that force your eyes to work.
Day 1: Analyse 3 designs. Articulate why one will be beautiful in 50 years and two will look dated.
Day 3: Examine building facades. Trace their lineage through three architectural movements.
Day 5: Compare artefacts and identify which materials age versus decay.
Day 7: Walk into any room and immediately distinguish craft in service of function from style in service of signal.
By the end, you’ll easily spot the difference between:
Authentic continuation vs. commercial appropriation
Beauty from restraint vs. beauty from addition
Objects made to last vs. objects made to sell
Materials that age vs. materials that decay
Result: You’ll never be fooled again by fake modesty, heritage branding, or commercial revivalism again.
I wasted years learning this…
I have spent thousand of €€€’s on taste signaling. And accepted ugly ‘art’ because a teacher told me it was great. Borrowed my taste from magazines and brands because I had no standards of my own….
We all start somewhere…
The Taste Sprint condenses my education accumulated over years into 7 days.
With only 10-20 minutes per day. Not lectures, but practical exercises. A trained eye and the vocabulary to articulate what you see.
This is what I wish someone had taught me at 18.
Get The Taste Sprint
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